Results tagged “editorial” from FinancialContent Blog
Attention all business editors, here is your chance to make your online edition stand out! Original content is very powerful and FinancialContent wants to be your partner in creating something your users will come back to on a regular basis. Providing a local index allows you to showcase your local business market in a fresh way.
Imagine being able to report daily or weekly on how well YOUR index is doing. Use the index to support reporting on your local economy. Better yet, embed the index in related sections such as job classifieds so seekers can find out more about potential employers. Track your index against the S&P, the ideas are endless.
Implementations range from a simple top 10 list to what SFGate.com has done by integrating their annual Bay Area Chron 200 content. Other clients like The Hollywood Reporter have created a large index then divided it into several sub-indices. Not sure what would work best for your website? Soon FinancialContent will launch a series of state and sector focused indexes so if you’re in a Biotech hub just select that index and leave everything else to us.
Here is a short list of benefits to consider:
- The index gives you something to report about on a regular basis
- Your site becomes the single source to get this information
- The index establishes your publication as the authority on businesses headquartered in your region
- You can drive users from all news sections via deep links thus creating more page views
- The index creates a new opportunity for ad revenue via a sponsorship
All indexes are created as market-cap weighted and are split adjusted. FinancialContent assures that everything is up to date. As an added bonus, FinancialContent adds the CEO of each company to our CEO Wealth Meter. This is your opportunity to create valuable content for your audience and who knows, it could be allot of fun too. Now give us a call!
