April 2008 Archives
One of the most under-utilized featured we have is URL Masking. This feature has proven to be an exceptional way to:
- Drive search engine traffic
- Improve your ComScore and other metrics.
- Improve the look and feel of your pages
Generally, when using our platform, you are given a url which looks something like this:
http://studio-5.financialcontent.com/myname
With url masking, you can adjust this URL to match your domain name, to something like this:
http://finance.mydomain.com/myname
We generally see a doubling of search engine traffic from doing this. Google & Yahoo generally will weight your pages much higher, since they aren't sharing the same domain with many other sites. This also increase the amount of indexing they do, and will usually bump you up into the top 10 results for many financial queries.
On the metrics side, ComScore and others will usually show a jump in your metrics, which is difficult to predict - It will vary depending on the traffic to your finance section.
As far as the look & feel, when clients bookmark your site, or when bloggers link to your site, the links will point to your domain, which looks a lot better, and can also generate a small increase in inbound traffic.
We'll be talking more about this in the "Driving Traffic - SEO" article which should be published in the next few weeks, so check back. For more information on setting this up, just send an email to support@financialcontent.com, and we'll send you over all of the detailed tech information on this feature.
- Drive search engine traffic
- Improve your ComScore and other metrics.
- Improve the look and feel of your pages
Generally, when using our platform, you are given a url which looks something like this:
http://studio-5.financialcontent.com/myname
With url masking, you can adjust this URL to match your domain name, to something like this:
http://finance.mydomain.com/myname
We generally see a doubling of search engine traffic from doing this. Google & Yahoo generally will weight your pages much higher, since they aren't sharing the same domain with many other sites. This also increase the amount of indexing they do, and will usually bump you up into the top 10 results for many financial queries.
On the metrics side, ComScore and others will usually show a jump in your metrics, which is difficult to predict - It will vary depending on the traffic to your finance section.
As far as the look & feel, when clients bookmark your site, or when bloggers link to your site, the links will point to your domain, which looks a lot better, and can also generate a small increase in inbound traffic.
We'll be talking more about this in the "Driving Traffic - SEO" article which should be published in the next few weeks, so check back. For more information on setting this up, just send an email to support@financialcontent.com, and we'll send you over all of the detailed tech information on this feature.
There have been many questions over the years about Dow Jones and the licensing of the Dow Indexes. I hope to shed some light on this matter with this week’s entry.
FinancialContent has made a commitment to our clients to provide only the highest content with all appropriate entitlements. Our goal has always been to provide content with the fairest terms possible.
In 2003 The Dow Jones Co. made the decision to protect their intellectual property by enforcing entitlement fees for display of their various indices on public websites. FinancialContent is one of several vendors that acts as a distributor for Dow Jones, and was tasked with licensing their intellectual property.
As a major hosted solution provider, FinancialContent was able to negotiate the creation of several pricing tiers for local and national media outlets. These tiers have made it easier for more sites to continue to display the Dow Jones content. Overall, our opinion on the matter is that Dow Jones should be able to collect a reasonable fee for the use of their data, and that at the same time that pricing must be manageable to the licensing party.
We do not profit from this relationship, we simply act as agent. For any questions regarding this licensing policy, or to request changes to your entitlements for Dow Jones or other data sources, just email support@financialcontent.com, and we are more than happy to help you with any of your needs.
FinancialContent has made a commitment to our clients to provide only the highest content with all appropriate entitlements. Our goal has always been to provide content with the fairest terms possible.
In 2003 The Dow Jones Co. made the decision to protect their intellectual property by enforcing entitlement fees for display of their various indices on public websites. FinancialContent is one of several vendors that acts as a distributor for Dow Jones, and was tasked with licensing their intellectual property.
As a major hosted solution provider, FinancialContent was able to negotiate the creation of several pricing tiers for local and national media outlets. These tiers have made it easier for more sites to continue to display the Dow Jones content. Overall, our opinion on the matter is that Dow Jones should be able to collect a reasonable fee for the use of their data, and that at the same time that pricing must be manageable to the licensing party.
We do not profit from this relationship, we simply act as agent. For any questions regarding this licensing policy, or to request changes to your entitlements for Dow Jones or other data sources, just email support@financialcontent.com, and we are more than happy to help you with any of your needs.
FinancialContent is launching this Blog in an effort to increase our client relations and foster best practices in the content industry. It is our goal to publish several entries a month that address the business factors our clients are most concerned with.
Currently we are dividing the blog into several topics, which are: Traffic Driving, Monetization, Content, Announcements, and Polls.
We welcome feedback on any other topics you would like to read more about. Our current contributors are:
Stephen Malaster, and Mark Dierolf. Feel free to email us with any comments.
Currently we are dividing the blog into several topics, which are: Traffic Driving, Monetization, Content, Announcements, and Polls.
We welcome feedback on any other topics you would like to read more about. Our current contributors are:
Stephen Malaster, and Mark Dierolf. Feel free to email us with any comments.
