Driving Traffic – Benefits of URL Masking

One of the most under-utilized featured we have is URL Masking. This feature has proven to be an exceptional way to:
- Drive search engine traffic
- Improve your ComScore and other metrics.
- Improve the look and feel of your pages

Generally, when using our platform, you are given a url which looks something like this:
http://studio-5.financialcontent.com/myname

With url masking, you can adjust this URL to match your domain name, to something like this:
http://finance.mydomain.com/myname

We generally see a doubling of search engine traffic from doing this. Google & Yahoo generally will weight your pages much higher, since they aren't sharing the same domain with many other sites. This also increase the amount of indexing they do, and will usually bump you up into the top 10 results for many financial queries.

On the metrics side, ComScore and others will usually show a jump in your metrics, which is difficult to predict - It will vary depending on the traffic to your finance section.

As far as the look & feel, when clients bookmark your site, or when bloggers link to your site, the links will point to your domain, which looks a lot better, and can also generate a small increase in inbound traffic.

We'll be talking more about this in the "Driving Traffic - SEO" article which should be published in the next few weeks, so check back. For more information on setting this up, just send an email to support@financialcontent.com, and we'll send you over all of the detailed tech information on this feature.